GetEZ
GetEZ
Enhancing Home Living with Trusted, Skilled Professionals Ready to Serve at Your Convenience.
Enhancing Home Living with Trusted, Skilled Professionals Ready to Serve at Your Convenience.
Enhancing Home Living with Trusted, Skilled Professionals Ready to Serve at Your Convenience.
Enhancing Home Living with Trusted, Skilled Professionals Ready to Serve at Your Convenience.
My Role
My Role
UX Lead — Interaction Design, Visual Design, User Flows, Rapid Prototyping
DURATION
DURATION
08 weeks
Overview
Overview
GetEZ is a conceptual platform developed for my capstone project, designed to address key gaps in the home services market, particularly when compared to competitors like TaskRabbit and HomeStars. The platform focuses on enhancing transparency, communication, and reliability for both customers and service providers.
GetEZ introduces a rewards-based review system to encourage feedback and build trust, along with a task tracking system that allows customers to monitor service progress in real-time. Additionally, assumptive timelines help manage customer expectations, while tools for providers streamline scheduling and task management, ensuring a more efficient and satisfying service experience.
PROBLEM
How might GetEZ improve tracking and transparency to enhance homeowners' management of home maintenance and interactions with service providers?
How might GetEZ improve tracking and transparency to enhance homeowners' management of home maintenance and interactions with service providers?
How might GetEZ improve tracking and transparency to enhance homeowners' management of home maintenance and interactions with service providers?
Key Issues Identified:
Unexpected Cost Increases: Disrupting budgeting and trust.
Unexpected Cost Increases: Disrupting budgeting and trust.
Unexpected Cost Increases: Disrupting budgeting and trust.
Unexpected Cost Increases: Disrupting budgeting and trust.
Unexpected Cost Increases: Disrupting budgeting and trust.
Inconsistent Service Quality: Difficulty in choosing trustworthy providers.
Inconsistent Service Quality: Difficulty in choosing trustworthy providers.
Inconsistent Service Quality: Difficulty in choosing trustworthy providers.
Inconsistent Service Quality: Difficulty in choosing trustworthy providers.
Inconsistent Service Quality: Difficulty in choosing trustworthy providers.
Scheduling Conflicts: Hinders timely support for urgent services.
Scheduling Conflicts: Hinders timely support for urgent services.
Scheduling Conflicts: Hinders timely support for urgent services.
Scheduling Conflicts: Hinders timely support for urgent services.
Scheduling Conflicts: Hinders timely support for urgent services.
Discovery
Research
To ground the project in real-world needs, I conducted 10 detailed interviews with both service providers and homeowners. These interviews provided deep insights into the daily challenges, preferences, and frustrations of both user groups, which directly informed the design of GetEZ.
To ground the project in real-world needs, I conducted 10 detailed interviews with both service providers and homeowners. These interviews provided deep insights into the daily challenges, preferences, and frustrations of both user groups, which directly informed the design of GetEZ.
To ground the project in real-world needs, I conducted 10 detailed interviews with both service providers and homeowners. These interviews provided deep insights into the daily challenges, preferences, and frustrations of both user groups, which directly informed the design of GetEZ.
Here are few comments from the interview script that are directly related to the core problems faced by users:
The insights from the interview suggest that following issues:
customers were unable to track the timeline of the work.
customers were unable to track the timeline of the work.
customers had difficulty in finding a good price.
customers had difficulty in finding a good price.
service providers had trouble managing their timeline.
service providers had trouble managing their timeline.
service providers faced issues regarding reviews.
service providers faced issues regarding reviews.
User Persona's
Jennifer Yim (Homeowner Persona):
Quote: "TaskRabbit was easy to use, but the job quality wasn’t great. I had to redo the work, which was frustrating."
Quote: "TaskRabbit was easy to use, but the job quality wasn’t great. I had to redo the work, which was frustrating."
Quote: "TaskRabbit was easy to use, but the job quality wasn’t great. I had to redo the work, which was frustrating."
Quote: "TaskRabbit was easy to use, but the job quality wasn’t great. I had to redo the work, which was frustrating."
Quote: "TaskRabbit was easy to use, but the job quality wasn’t great. I had to redo the work, which was frustrating."
Challenges: Desires reliable service with transparent pricing and accountability.
Challenges: Desires reliable service with transparent pricing and accountability.
Challenges: Desires reliable service with transparent pricing and accountability.
Challenges: Desires reliable service with transparent pricing and accountability.
Challenges: Desires reliable service with transparent pricing and accountability.
img. User Persona for Jennifer Yim
Jonah Vander (Service Provider Persona):
Quote: "Managing time is tough, especially without employees. I outsource work to colleagues, but coordinating everything can be challenging."
Quote: "Managing time is tough, especially without employees. I outsource work to colleagues, but coordinating everything can be challenging."
Quote: "Managing time is tough, especially without employees. I outsource work to colleagues, but coordinating everything can be challenging."
Quote: "Managing time is tough, especially without employees. I outsource work to colleagues, but coordinating everything can be challenging."
Quote: "Managing time is tough, especially without employees. I outsource work to colleagues, but coordinating everything can be challenging."
Challenges: Needs better tools for scheduling and managing customer expectations.
Challenges: Needs better tools for scheduling and managing customer expectations.
Challenges: Needs better tools for scheduling and managing customer expectations.
Challenges: Needs better tools for scheduling and managing customer expectations.
Challenges: Needs better tools for scheduling and managing customer expectations.
img. User Persona for Jonah Vander
Empathy Map
Jennifer Yim Insights:
Decision-Making: Jennifer heavily relies on online reviews and is motivated by cost-effectiveness, but she's often anxious about the reliability of the services.
Decision-Making: Jennifer heavily relies on online reviews and is motivated by cost-effectiveness, but she's often anxious about the reliability of the services.
Decision-Making: Jennifer heavily relies on online reviews and is motivated by cost-effectiveness, but she's often anxious about the reliability of the services.
Decision-Making: Jennifer heavily relies on online reviews and is motivated by cost-effectiveness, but she's often anxious about the reliability of the services.
Decision-Making: Jennifer heavily relies on online reviews and is motivated by cost-effectiveness, but she's often anxious about the reliability of the services.
Pain Points: She gets frustrated by hidden costs and having to handle issues multiple times, indicating a need for transparent pricing and reliable service providers.
Pain Points: She gets frustrated by hidden costs and having to handle issues multiple times, indicating a need for transparent pricing and reliable service providers.
Pain Points: She gets frustrated by hidden costs and having to handle issues multiple times, indicating a need for transparent pricing and reliable service providers.
Pain Points: She gets frustrated by hidden costs and having to handle issues multiple times, indicating a need for transparent pricing and reliable service providers.
Pain Points: She gets frustrated by hidden costs and having to handle issues multiple times, indicating a need for transparent pricing and reliable service providers.
img. Empathy Map for Jennifer Yim
Jonah Vander Insights:
Work Approach: Jonah is dedicated to high-quality service and uses digital tools to stay visible and manage tasks. However, he faces stress due to unpredictable demands and the pressure to maintain high customer satisfaction.
Work Approach: Jonah is dedicated to high-quality service and uses digital tools to stay visible and manage tasks. However, he faces stress due to unpredictable demands and the pressure to maintain high customer satisfaction.
Work Approach: Jonah is dedicated to high-quality service and uses digital tools to stay visible and manage tasks. However, he faces stress due to unpredictable demands and the pressure to maintain high customer satisfaction.
Work Approach: Jonah is dedicated to high-quality service and uses digital tools to stay visible and manage tasks. However, he faces stress due to unpredictable demands and the pressure to maintain high customer satisfaction.
Work Approach: Jonah is dedicated to high-quality service and uses digital tools to stay visible and manage tasks. However, he faces stress due to unpredictable demands and the pressure to maintain high customer satisfaction.
Pain Points: Challenges in managing a small team, sourcing parts quickly, and maintaining a balanced workload.
Pain Points: Challenges in managing a small team, sourcing parts quickly, and maintaining a balanced workload.
Pain Points: Challenges in managing a small team, sourcing parts quickly, and maintaining a balanced workload.
Pain Points: Challenges in managing a small team, sourcing parts quickly, and maintaining a balanced workload.
Pain Points: Challenges in managing a small team, sourcing parts quickly, and maintaining a balanced workload.
img. Empathy Map for Jonah Vander
Competitive Analysis
Here are three key opportunities for GetEZ:
Feature Differentiation
Stand out in the market by offering task tracking, assumptive timelines, and a rewards-based review system—features that competitors like TaskRabbit and HomeStars do not provide.
Feature Differentiation
Stand out in the market by offering task tracking, assumptive timelines, and a rewards-based review system—features that competitors like TaskRabbit and HomeStars do not provide.
Feature Differentiation
Stand out in the market by offering task tracking, assumptive timelines, and a rewards-based review system—features that competitors like TaskRabbit and HomeStars do not provide.
Feature Differentiation
Stand out in the market by offering task tracking, assumptive timelines, and a rewards-based review system—features that competitors like TaskRabbit and HomeStars do not provide.
Feature Differentiation
Stand out in the market by offering task tracking, assumptive timelines, and a rewards-based review system—features that competitors like TaskRabbit and HomeStars do not provide.
Boost User Engagement
Increase customer loyalty and satisfaction through a rewards-based review system, incentivizing user participation and creating a community of trust.
Boost User Engagement
Increase customer loyalty and satisfaction through a rewards-based review system, incentivizing user participation and creating a community of trust.
Boost User Engagement
Increase customer loyalty and satisfaction through a rewards-based review system, incentivizing user participation and creating a community of trust.
Boost User Engagement
Increase customer loyalty and satisfaction through a rewards-based review system, incentivizing user participation and creating a community of trust.
Boost User Engagement
Increase customer loyalty and satisfaction through a rewards-based review system, incentivizing user participation and creating a community of trust.
Optimize Provider Efficiency
Attract service providers by offering integrated scheduling and task management tools that improve their efficiency and streamline their operations, addressing a critical need unmet by competitors.
Optimize Provider Efficiency
Attract service providers by offering integrated scheduling and task management tools that improve their efficiency and streamline their operations, addressing a critical need unmet by competitors.
Optimize Provider Efficiency
Attract service providers by offering integrated scheduling and task management tools that improve their efficiency and streamline their operations, addressing a critical need unmet by competitors.
Optimize Provider Efficiency
Attract service providers by offering integrated scheduling and task management tools that improve their efficiency and streamline their operations, addressing a critical need unmet by competitors.
Optimize Provider Efficiency
Attract service providers by offering integrated scheduling and task management tools that improve their efficiency and streamline their operations, addressing a critical need unmet by competitors.
Ideation
Information architecture
The information architecture is divided into two main sections: one for homeowners, which includes features for booking management, customer support, and personal settings, and another for service providers, which focuses on service management, payment handling, and scheduling.
The information architecture is divided into two main sections: one for homeowners, which includes features for booking management, customer support, and personal settings, and another for service providers, which focuses on service management, payment handling, and scheduling.
img. IA for Homeowners
img. IA for Service Providers
General Observations from the IA's
User-Centric Design
Both IAs cater to the specific needs of customers and service providers, providing easy access to essential tools and information.
User-Centric Design
Both IAs cater to the specific needs of customers and service providers, providing easy access to essential tools and information.
User-Centric Design
Both IAs cater to the specific needs of customers and service providers, providing easy access to essential tools and information.
User-Centric Design
Both IAs cater to the specific needs of customers and service providers, providing easy access to essential tools and information.
User-Centric Design
Both IAs cater to the specific needs of customers and service providers, providing easy access to essential tools and information.
Boost User Engagement
Messaging and support features are prominently placed, ensuring clear and efficient communication between users and service providers.
Boost User Engagement
Messaging and support features are prominently placed, ensuring clear and efficient communication between users and service providers.
Boost User Engagement
Messaging and support features are prominently placed, ensuring clear and efficient communication between users and service providers.
Boost User Engagement
Messaging and support features are prominently placed, ensuring clear and efficient communication between users and service providers.
Boost User Engagement
Messaging and support features are prominently placed, ensuring clear and efficient communication between users and service providers.
Engagement and Feedback
The workflows encourage user engagement through tipping and referrals, while also facilitating feedback for a responsive and user-driven platform.
Engagement and Feedback
The workflows encourage user engagement through tipping and referrals, while also facilitating feedback for a responsive and user-driven platform.
Engagement and Feedback
The workflows encourage user engagement through tipping and referrals, while also facilitating feedback for a responsive and user-driven platform.
Engagement and Feedback
The workflows encourage user engagement through tipping and referrals, while also facilitating feedback for a responsive and user-driven platform.
Engagement and Feedback
The workflows encourage user engagement through tipping and referrals, while also facilitating feedback for a responsive and user-driven platform.
Sketches
During the ideation phase, I created a rapid sketch to quickly visualize the core layout and functionality of the GetEZ platform. This sketch helped me explore and refine key ideas, focusing on the essential features that would serve both customers and service providers effectively.
During the ideation phase, I created a rapid sketch to quickly visualize the core layout and functionality of the GetEZ platform. This sketch helped me explore and refine key ideas, focusing on the essential features that would serve both customers and service providers effectively.
img. Sketch
img. Crazy Eights
Customer Interface:
Top Navigation: I included "GetEZ" and a search icon to ensure users could easily access search functionalities.
Main Area: I designed the main area to highlight featured services, with quick access to different categories for streamlined navigation.
Bottom Navigation: The bottom icons for home, messaging, favorites, and profile were added to ensure users could move seamlessly through the platform.
Service Provider Dashboard:
Profile and Calendar: I incorporated a profile section and calendar to help service providers manage their availability and appointments efficiently.
Upcoming Appointments: This area displays scheduled tasks, allowing providers to keep track of their commitments.
Bottom Navigation: I included quick access to essential tools, making it easy for providers to manage their tasks.
This rapid sketch was a crucial step in laying the foundation for the platform, allowing me to ensure a user-focused and efficient design from the start.
Low-Fi Wireframes
img. Low-fi Wireframe
The "Booking Management" wireframe effectively demonstrates a well-thought-out user experience that prioritizes the needs and concerns of homeowners.
The "Booking Management" wireframe effectively demonstrates a well-thought-out user experience that prioritizes the needs and concerns of homeowners.
Solutions
Solutions
Solutions
Solutions
Solutions
For the GetEZ project, the solution focuses on implementing two key features: Task Tracking and a Review System. These features are designed to address the core challenges of transparency, trust, and communication between homeowners and service providers.
For the GetEZ project, the solution focuses on implementing two key features: Task Tracking and a Review System. These features are designed to address the core challenges of transparency, trust, and communication between homeowners and service providers.
Task Tracking
img. Task tracking feature
Task Tracking Features:
Progress Monitoring:
Customers can track the status of their service in real-time, with clear visual indicators of key milestones such as "Provider on the way," "Work started," and "Job 50% complete," ensuring transparency and reducing anxiety about the service.
Progress Monitoring:
Customers can track the status of their service in real-time, with clear visual indicators of key milestones such as "Provider on the way," "Work started," and "Job 50% complete," ensuring transparency and reducing anxiety about the service.
Progress Monitoring:
Customers can track the status of their service in real-time, with clear visual indicators of key milestones such as "Provider on the way," "Work started," and "Job 50% complete," ensuring transparency and reducing anxiety about the service.
Progress Monitoring:
Customers can track the status of their service in real-time, with clear visual indicators of key milestones such as "Provider on the way," "Work started," and "Job 50% complete," ensuring transparency and reducing anxiety about the service.
Progress Monitoring:
Customers can track the status of their service in real-time, with clear visual indicators of key milestones such as "Provider on the way," "Work started," and "Job 50% complete," ensuring transparency and reducing anxiety about the service.
Milestone Notifications:
The system sends automatic notifications at each milestone, keeping customers informed about the progress without needing to check manually, enhancing convenience and trust.
Milestone Notifications:
The system sends automatic notifications at each milestone, keeping customers informed about the progress without needing to check manually, enhancing convenience and trust.
Milestone Notifications:
The system sends automatic notifications at each milestone, keeping customers informed about the progress without needing to check manually, enhancing convenience and trust.
Milestone Notifications:
The system sends automatic notifications at each milestone, keeping customers informed about the progress without needing to check manually, enhancing convenience and trust.
Milestone Notifications:
The system sends automatic notifications at each milestone, keeping customers informed about the progress without needing to check manually, enhancing convenience and trust.
Review System
img. Task tracking feature
Review System:
Verified User Feedback:
Only users who have completed a transaction can leave reviews, ensuring the feedback is authentic and relevant.
Verified User Feedback:
Only users who have completed a transaction can leave reviews, ensuring the feedback is authentic and relevant.
Verified User Feedback:
Only users who have completed a transaction can leave reviews, ensuring the feedback is authentic and relevant.
Verified User Feedback:
Only users who have completed a transaction can leave reviews, ensuring the feedback is authentic and relevant.
Verified User Feedback:
Only users who have completed a transaction can leave reviews, ensuring the feedback is authentic and relevant.
Reward System:
Customers earn points for detailed and constructive reviews, which can be redeemed for discounts or priority booking, incentivizing quality feedback.
Reward System:
Customers earn points for detailed and constructive reviews, which can be redeemed for discounts or priority booking, incentivizing quality feedback.
Reward System:
Customers earn points for detailed and constructive reviews, which can be redeemed for discounts or priority booking, incentivizing quality feedback.
Reward System:
Customers earn points for detailed and constructive reviews, which can be redeemed for discounts or priority booking, incentivizing quality feedback.
Reward System:
Customers earn points for detailed and constructive reviews, which can be redeemed for discounts or priority booking, incentivizing quality feedback.
Enhanced Trust:
This system builds trust within the platform by promoting honest reviews and rewarding users for their contributions.
Enhanced Trust:
This system builds trust within the platform by promoting honest reviews and rewarding users for their contributions.
Enhanced Trust:
This system builds trust within the platform by promoting honest reviews and rewarding users for their contributions.
Enhanced Trust:
This system builds trust within the platform by promoting honest reviews and rewarding users for their contributions.
Enhanced Trust:
This system builds trust within the platform by promoting honest reviews and rewarding users for their contributions.
Design
Here are few images of the final design
Here are few images of the final design
Here are few images of the final design
Here are few images of the final design
Here are few images of the final design
Retrosepective
Areas for Improvement
Enhance Usability Testing:
Increasing the scope and frequency of usability testing could provide deeper insights and further refine the design
Enhance Usability Testing:
Increasing the scope and frequency of usability testing could provide deeper insights and further refine the design
Enhance Usability Testing:
Increasing the scope and frequency of usability testing could provide deeper insights and further refine the design
Enhance Usability Testing:
Increasing the scope and frequency of usability testing could provide deeper insights and further refine the design
Enhance Usability Testing:
Increasing the scope and frequency of usability testing could provide deeper insights and further refine the design
Refine Audience Focus:
Narrowing the focus to either users or providers would allow for more tailored solutions and better outcomes.
Refine Audience Focus:
Narrowing the focus to either users or providers would allow for more tailored solutions and better outcomes.
Refine Audience Focus:
Narrowing the focus to either users or providers would allow for more tailored solutions and better outcomes.
Refine Audience Focus:
Narrowing the focus to either users or providers would allow for more tailored solutions and better outcomes.
Refine Audience Focus:
Narrowing the focus to either users or providers would allow for more tailored solutions and better outcomes.
Improve Navigation Flow
Streamlining navigation could significantly enhance user satisfaction and ease of use.
Improve Navigation Flow
Streamlining navigation could significantly enhance user satisfaction and ease of use.
Improve Navigation Flow
Streamlining navigation could significantly enhance user satisfaction and ease of use.
Improve Navigation Flow
Streamlining navigation could significantly enhance user satisfaction and ease of use.
Improve Navigation Flow
Streamlining navigation could significantly enhance user satisfaction and ease of use.
I still learned a lot though!
Effective Team Collaboration:
I learned the importance of clear communication and task division, which are crucial for ensuring that everyone is aligned and productive.
Effective Team Collaboration:
I learned the importance of clear communication and task division, which are crucial for ensuring that everyone is aligned and productive.
Effective Team Collaboration:
I learned the importance of clear communication and task division, which are crucial for ensuring that everyone is aligned and productive.
Effective Team Collaboration:
I learned the importance of clear communication and task division, which are crucial for ensuring that everyone is aligned and productive.
Effective Team Collaboration:
I learned the importance of clear communication and task division, which are crucial for ensuring that everyone is aligned and productive.
User-Centric Design Principles:
I realized the significance of focusing on the user's needs and goals, which ultimately leads to a more intuitive and successful product.
User-Centric Design Principles:
I realized the significance of focusing on the user's needs and goals, which ultimately leads to a more intuitive and successful product.
User-Centric Design Principles:
I realized the significance of focusing on the user's needs and goals, which ultimately leads to a more intuitive and successful product.
User-Centric Design Principles:
I realized the significance of focusing on the user's needs and goals, which ultimately leads to a more intuitive and successful product.
User-Centric Design Principles:
I realized the significance of focusing on the user's needs and goals, which ultimately leads to a more intuitive and successful product.
The Power of Usability Testing:
I discovered how essential it is to involve users early and often in the design process to uncover insights that can drive meaningful improvements.
The Power of Usability Testing:
I discovered how essential it is to involve users early and often in the design process to uncover insights that can drive meaningful improvements.
The Power of Usability Testing:
I discovered how essential it is to involve users early and often in the design process to uncover insights that can drive meaningful improvements.
The Power of Usability Testing:
I discovered how essential it is to involve users early and often in the design process to uncover insights that can drive meaningful improvements.
The Power of Usability Testing:
I discovered how essential it is to involve users early and often in the design process to uncover insights that can drive meaningful improvements.
other work
other work
other work
Snap & Pay
Snap & Pay
Snap & Pay
Snap & Pay
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Streamline Payee Setup: Snap, Transfer, Done. Instant Convenience Revolutionized.
Streamline Payee Setup: Snap, Transfer, Done. Instant Convenience Revolutionized.
